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SUCCESS STORY

Suitable creates scalable merchandising and greater control over relevance with Tweakwise

With Tweakwise, Suitable transformed merchandising from time-consuming manual work into a scalable, flexible, and data-driven process. The result: full control over relevance and a major efficiency boost.

About Suitable

For more than 20 years, Suitable has specialized in sustainable, high-quality menswear. With a strong online presence and 28 physical stores across the Netherlands and Belgium, the brand serves a broad customer base. Its collection includes three in-house labels and more than 50 premium brands, carefully selected to help men dress with confidence for every occasion.
To gain better control over a growing assortment and hundreds of landing pages, Suitable chose Tweakwise. This made merchandising not only more efficient, but also smarter and far more scalable.

The challenge

Suitable managed an assortment of more than 7,000 products, over 1,500 landing pages, spread across 8 different domains. Managing and optimizing all these pages was largely done manually.
Merchandising relied heavily on separate reports, resulting in a time-consuming process with limited scalability. As a result, the focus was mainly on the most important pages, while a large part of the assortment received less attention.
The need was clear: reduce manual work, increase automation, and gain more control over how products are presented.
“No matter how many products are displayed on a page, every landing page is equally important to the customer, and therefore to us as well.
Since 2020, manually dragging products around has been replaced by setting up rules based on stock levels, seasonality, margins, and sales data. We can also display fixed products in specific positions or dynamically promote products with certain attributes.
With a healthy dose of common sense and a clear plan for what you want to show, you can easily build your own algorithm and continue tweaking it over time. We stay in control.”
Job Stribos – Content Manager @ Suitable

The solution

Suitable implemented Tweakwise Smart Search and Commerce Pages within its custom-built platform, complemented by features such as A/B testing, personalization, and the Merchandising Builder.
This completely changed the way merchandising was managed. Instead of manually optimizing each page, Suitable now creates rules and algorithms that automatically determine which products are shown and in what order.
This enables the team to:
  • Dynamically boost or downrank products
  • Optimize based on factors such as stock, margins, and sales data
  • Build custom algorithms using rules and weighted logic
  • Apply merchandising across the entire platform, not just top-performing pages
The combination of rules, data, and flexibility allows the team to continuously optimize and adjust where needed.
Tweakwise Suitable Merchandising

The impact

The impact is immediate and clearly noticeable.
The biggest gain is time savings. Where merchandising previously required a large amount of manual work, it is now largely automated. This gives the team more room to focus on strategy.
In addition, the scope of merchandising has expanded significantly. Instead of focusing only on a selection of pages, the entire website can now be optimized.
The quality of decision-making has also improved. Suitable now works in a data-driven way and can quickly respond to changes in assortment, seasonality, or performance.
The result is greater control over merchandising, product ranking, and relevance within search and landing pages.
“Whenever we can’t fully achieve the desired result ourselves within the tool, the Tweakwise team helps us fine-tune the details to get exactly the outcome we’re looking for.”
Job Stribos – Content Manager @ Suitable

The collaboration

Suitable describes the collaboration with Tweakwise as highly pleasant and valuable. In particular, the support from both the support team and customer success managers stands out.
Questions are answered quickly, solutions are actively explored together, and the team is always willing to think along. This creates a smooth process and a strong sense of trust in the partnership.

Gain more control over your webshop with the Merchandising Builder: maximum control, minimal effort

In a dynamic online assortment, every position matters. With the Tweakwise Merchandising Builder, you can determine exactly which products are shown and where. From promoting specific products at the top of a list to creating seasonal categories or displaying products based on stock levels or margins.
Without relying on developers, e-commerce teams can combine smart rules with manual adjustments to align product presentation with commercial goals. This ensures every product gets the visibility it deserves.
The difference between simply displaying products and actively steering conversion.

Looking ahead

Suitable sees further growth opportunities with Tweakwise. The company is exploring expansion to other websites and further development of personalization capabilities.
In particular, personalization through Tweakwise, combined with external data sources, offers opportunities to further improve relevance.
The focus remains on continuous optimization and making smarter use of data and algorithms.

Take your webshop
to the highest possible level
with Tweakwise!

A good webshop helps visitors find their perfect product. So make sure your product discovery stands out from the competition! With powerful features, you create a user-friendly experience for your visitors and employees.
+15%
Average conversion increase
+25%
More add-to-carts
60%
Increased efficiency

Curious how Tweakwise works for your platform?

We’ll show you how e-commerce teams steer relevance with Tweakwise, tailored to your situation.
Book a demo