Offering personal advice is at least as important in a webshop as it is in a physical store. Tweakwise offers the perfect solution with the Guided Selling module. Help your visitors along with a series of guiding questions in an intuitive decision aid. The result? A perfectly filtered selection of products containing the perfect product for your visitor.
Guided Selling can be purchased as an addition to any Tweakwise solution. For 325 euros per month you can add this strongly conversion-enhancing feature to your package.
Read more about why offering advice in the form of a decision aid is going to take your shop to a new level!
With the Guided Selling module, you ask a series of guiding questions for your visitors to answer. This series of questions is deliberately framed in a question and answer format to navigate visitors to the right product. Visitors end up seeing a filtered assortment.
The advantage of this is that they no longer have to search and they can make a decision faster. You also set all the details here, such as the questions and answers and underlying properties (values), as well as what happens after a certain answer, such as skipping a question.
A good decision aid:
To successfully set up a guided selling module, it is important to think about where and why you need a decision aid:
It determines your entire question, tone and length.
Ask yourself what pages, product ranges or categories is it relevant to. For example, categories with products that have a lot of specifications. These are the categories where a customer can really use help because they have to think about many factors and make a choice. You might also want look at the filter reports in Tweakwise to see which filters are used a lot and in which categories. Don’t forget the homepage. Finally, also think about promotional pages, for example when a visitor is not buying something for themself but for someone else.
Devise simple questions from the customer’s use case. Think about this when asking the question, but also when completing the answers.
Visitors are not experts; everyone should be able to understand.
A green plant
A flowering plant
A low maintenance plant
I will go for green in my home, so a green plant please!
I could use some color in my house, so a plant that blooms
I’m mainly looking for an easy plant, I don’t really have a green thumb
After filling in the answers, a result will be generated based on the most suitable product. Here you can choose a so-called funnel (filtered page with the right product sorting) or a so-called ‘compare’, where you compare the different products with each other.
A Guided Selling module is relevant in places where customers wish to be helped.
This is particularly the case in:
Another advantage to Guided Selling is that implementation, as well as setup and research, will not take much time and energy. No extensive technical knowledge is required and all functionalities work out-of-the-box. Make use of the extensive configuration options in the Tweakwise management environment.
Manage your own styling
Standard Tweakwise styling
No restraints for styling
Limited styling possibilities
Compare or Funnel
Besides using a decision aid in your online shop, it can also help in physical shops. Webshops with physical stores can use the decision aid to support staff during busy days or when the most accessible help for a visitor is a decision aid. Also in securing knowledge, it is an ideal tool for both colleagues and visitors.
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