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Watch the Tweakwise Feature Launch 2026
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Make every customer journey more personal and relevant

With Tweakwise personalization, you show visitors products that match their behavior, preferences and previous interactions. From individual recommendations to repeat purchases and similar visitor groups: every form of personalization helps make the customer journey more relevant, more effective and more conversion-focused.
See how it works
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How does personalization work with Tweakwise?

Visitor behavior

Tweakwise measures what visitors view, search for, click on or buy, and uses these interactions to make recommendations and sorting more personal.

Product data and similarities

Tweakwise uses product attributes such as brand, category, color, style or type to match products and show suitable alternatives or additions.

Collective insights

Tweakwise recognizes patterns among similar visitors and uses these insights to make product recommendations and category pages more relevantly sorted.
Five strategies

Five ways to serve visitors more relevantly

Not every visitor has the same need. That is why Tweakwise offers different forms of personalization, each with its own role within the customer journey. Some variants focus on individual interests, while others are based on similar visitors, previous interactions or repeat purchases.

Just For
You

Personal profile
Recommendations based on viewed products, search behavior and purchases by the individual visitor.

Because You Viewed This

Recent interest
Similar or complementary products based on a product the visitor has previously viewed.

People Like You

Similar visitors
Recommendations based on the behavior of similar visitors.

Previously Viewed

Viewed before
An overview of products the visitor has previously viewed.

Previously Bought

Repeat purchases
Show previously purchased products again for retention and repeat purchases.
In practice

Personalization in practice: you stay in control

Smart algorithms are powerful, but you know your business best. That is why personalization in Tweakwise does not work like a black box. With intuitive tools, you apply personalization where it matters, adjust it when needed and combine visitor behavior with your own commercial goals.

Seamlessly integrate in the Merchandising Builder

Apply directly
Easily add personalized elements to your listing and category pages via the Builder. This allows you to decide where personalization becomes visible within the customer journey.
Drag ‘People Like You’ to the desired position on the listing page and activate the element in just a few clicks.

Adjust personalization with Boost & Bury

Smart control
Use Boost & Bury to give personalization extra weight within your sorting. This allows you to decide how strongly, for example, Just For You influences your total sorting.
Give ‘Just For You’ a moderate boost, so personalization gains weight within your overall sorting.

What is the difference and when should you use it?

Each form of personalization has its own role. Discover when to use which strategy for maximum relevance.

Just For You

Fully personalized recommendations based on the visitor’s broader profile, such as viewed products, search queries and purchases.

How does it work?

Tweakwise builds a personal profile based on interactions. This is used to show products that match the visitor’s interests.

When should you use it?

For visitors where multiple signals are already available, such as search behavior, product views or previous purchases.

Main benefit

Creates a more relevant experience based on built-up preferences and helps visitors discover suitable products faster.

Because You Viewed This

Recommendations based on a product the visitor has previously viewed.

How does it work?

Tweakwise uses product attributes such as brand, category, color, style or type to immediately show suitable alternatives or additions.

When should you use it?

When a visitor has just shown interest in a product, even if no personal profile has been built yet.

Main benefit

Responds to viewing behavior in real time and keeps the visitor’s current interest active.

People Like You

Recommendations based on the behavior of visitors with similar interests.

How does it work?

Tweakwise recognizes patterns in the click and purchase behavior of similar visitors and uses these to show relevant products.

When should you use it?

For new or orienting visitors, when you want to quickly show relevant products based on collective insights.

Main benefit

Makes personalization possible without a complete individual profile, because similar behavior immediately gives direction.

Previously Viewed

Shows the exact products a visitor has previously viewed.

How does it work?

Tweakwise recognizes previously viewed products and can show them again or include them in the sorting of relevant pages.

When should you use it?

For visitors who are comparing products or returning to the online platform.

Main benefit

Helps visitors return in real time to products they have already shown interest in.

Previously Bought

Shows previously purchased products again to returning customers.

How does it work?

Tweakwise uses previous purchases to make products relevant again. As products are not repurchased, their weighting decreases.

When should you use it?

For retention, repeat purchases and assortments where customers regularly reorder.

Main benefit

Makes reordering easier and increases relevance for existing customers.
In practice

Practical use cases

Personalization makes the product experience more relevant, stimulates interaction and helps visitors find products faster that match their intent.

Show tailored inspiration

Suitable suggestions
Use People Like You and Just For You to show visitors relevant suggestions that match their interests and behavior.

Support product comparison

Simplify choice
Use Previously Viewed to help visitors quickly return to products they have viewed before.

Stimulate repeat purchases

Reorder faster
Use Previously Bought to help existing customers reorder faster.

Maintain product interest

Deepen interest
Use Because You Viewed This to show similar or complementary products after a product view.
Curious which form fits your online platform?
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Relevance per phase

Personalization within the customer journey

New visitor

People Like You helps show relevant products based on similar visitors.

Orienting visitor

Just For You makes recommendations more personal as more behavior becomes available.

Product interest

Because You Viewed This shows products that match previously viewed items.

Returning visitor

Previously Viewed helps visitors find products they have viewed before.

Existing customer

Previously Bought stimulates repeat purchases, while more customer data creates more personal recommendations and sorting.
Why personalize?

Benefits of Personalization

Personalization makes the product experience more relevant, stimulates interaction and helps visitors find products faster that match their intent.

More relevance

Suitable products
Show visitors products that better match their behavior, preferences and intent. This makes the assortment feel more personal and the experience better aligned with what someone is looking for.

More engagement

More interaction
Relevant recommendations invite visitors to click further, view more products and stay engaged longer with your online platform.

More retention

Returning customers
Make it easier for existing customers to find products again or reorder them. This increases the value of returning visits.

More conversion

Better timing
By showing the right products at the right moment, you increase the chance that visitors make a decision faster and proceed to purchase.
Tweakwise Personalization

Make personalization part of every customer journey

With Tweakwise, you combine different personalization strategies to serve visitors more relevantly at every moment.
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Take your webshop
to the highest possible level
with Tweakwise!

A good webshop helps visitors find their perfect product. So make sure your product discovery stands out from the competition! With powerful features, you create a user-friendly experience for your visitors and employees.
+15%
Average conversion increase
+25%
More add-to-carts
60%
Increased efficiency