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Common pitfalls for online stores

Online store managers have something in common: they all want their webshop to work well and allow their visitors to turn into customers. But there are always challenges in e-commerce!

Challenges you might face in e-commerce and in managing an online store

A

People leave your online store before purchase

A. People leave your online store before purchase
Keeping visitors engaged enough to lead them to purchase is essential for your business. Missing engagement can be the cause of premature leavers.
B

Low page views on products

B. Low page views on products
If your product pages aren’t getting a lot of pageviews, visitors might not be able to find their products using filters, because there are too few or too many of them.
C

Visitors not coming back for return purchases

C. Visitors not coming back for return purchases
Seeing an unchanging webshop that doesn’t do anything with their interests feels boring and unnecessary and might cause customers to go to another store next time.
D

Low order values

D. Low order values
Browsing a category or product and then seeing random recommended products is a sure way to make a visitor lose interest. This is a missed opportunity for increasing your order values.
E

Visitors are stuck on lister pages

E. Visitors are stuck on lister pages
As your product range grows, so does the number of choices a visitor needs to make. This may paralyze some users and cause them to not be able to make a choice.

How Tweakwise solves these e-commerce challenges

Saying Tweakwise solves all these challenges for you seems like the easy thing to say, and, fair enough. But we really do mean it when we say we have low-effort solutions for your biggest challenges. A very short overview of the solutions to the challenges we outlined before:

Challenge

Tweakwise solution

A. People leave your online store before purchase 
Site Search
,
Guided Selling
B. Low page views on products 
Merchandising
C. Visitors not coming back for return purchases 
Personalization
D. Low order values
Recommendations
E. Visitors are stuck on lister pages
Guided Selling

Real-world impact

There have been many success stories among our client base already. Here are some of their positive words about our solutions.

Saniweb simplifies extensive product range with Tweakwise Guided Selling

Saniweb makes an extensive and technical product range manageable with Tweakwise Guided Selling

“With a decision aid, a technical feature is given a bit more context and explanation. We see that as a result, a visitor to the decision aid converts almost twice as fast as a visitor who does not use a decision aid.”

View case

Elektramat connects to visitor’s needs with Tweakwise

Elektramat optimizes conversion and order value with Tweakwise Recommendations
“Since 2019, we have been using Tweakwise to optimize search and filter functionalities. In addition, recommendations are optimized via Tweakwise. The integration of Tweakwise yielded significant results.”
View case

Conclusion

There are many challenges in running an online store successfully, let alone becoming a market leader. At Tweakwise, we are well familiar with these challenges, and have helped hundreds of shops reach their higher potential. Our personalized suite for search & discovery has all the tools for you to tackle these challenges, that are smaller than you might think. Read about our solutions, which we all outlined on our website, and don’t hesitate to contact us to get more information or even a free demo.

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e-commerce merchandising playbook

This comprehensive e-book answers the question: why is merchandising the undiscovered secret to creating profits in your e-commerce shop and how can you unlock it?

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