Mark Veldkamp

Executive Director at Tweakwise

Mark Veldkamp is Executive Director at Tweakwise. In this role, he focuses on the strategic development of search, discovery and personalization within e-commerce. He operates at the intersection of product, market and technology, translating complex developments into a clear vision for online platforms.
Within Tweakwise, Mark concentrates on how relevance can be structurally embedded in digital environments. His perspective goes beyond technology alone and includes organization, data and the long-term choices required to make e-commerce scalable and future-proof.

Areas of expertise

  • Search and discovery strategy
  • E-commerce relevance and personalization
  • Composable commerce
  • Product vision and roadmap
  • AI in an e-commerce context

Blogs by Mark Veldkamp