Mark Veldkamp is Executive Director at Tweakwise. In his role, he focuses on the strategic development of search, discovery and personalization within e-commerce. In addition, he works on Conversion Rate Optimization (CRO) and Business Development as structural drivers of digital growth.
Within Tweakwise, Mark focuses on how relevance can be structurally embedded in digital environments. He looks beyond technology alone, considering organization, data, commercial strategy and long-term decisions required to build scalable, profitable and future-proof e-commerce platforms.
