Paul van Renselaar is Head of Sales & Marketing at Tweakwise. He focuses on translating product value into practical applications for e-commerce teams. In his work, the central question is how technology can genuinely contribute to growth, conversion and a better customer experience.
Paul writes about the commercial and organizational side of search and discovery. His focus is on making the right choices in tooling, collaboration and adoption, so teams not only achieve better results but also work more efficiently.
