In this blog we want to focus on what Tweakwise has to offer to tackle the B2B conversion challenges your shop stumbles upon.
B2B shops often have a very large product catalogue with many unique SKU’s. This makes it a big challenge for B2B shops to create a web shop through which every client with different wants and needs can find its unique products that it wants to buy. Tweakwise has features in its suite that makes it that all your SKU’s are found relatively easily.
One of the problems a web shop will stumble upon is the filtering. Filtering is a good way to let clients narrow down their search, but it can become counterproductive if there are too many filters included or even filters that are not needed for the specific category the client searches through. With a combination of smart filters and dynamic filtering Tweakwise makes filters ultra-productive. With smart filters Tweakwise automatically only shows relevant filters that are needed for the current selection, category, or search. Dynamic filtering then sorts your filters based on usage popularity of clients.
With a large product catalogue not only filtering is a focus point, also the positioning of your products on the product listing page is something that increases in complexity with more SKU’s. Tweakwise combines artificial intelligence and intuitive tools such as visual merchandising to give you the toolbox to create, even with high SKU’s, highly efficient product listing pages.
As a B2B webshop you may have a multi-language and/or multi-branding strategy, and if you have you are probably familiar with the added complexity this brings behind the scenes. Add your many SKU’s and this may bring significant integration and go-to-market challenges.
Tweakwise makes this complexity manageable by allowing to add multi values to a product, in order to let your webshop know to only show your product to a specific domain name, category, or even customer. This saves a lot of time and brings order to the communication between your backend and frontend.
A nice extra is that Tweakwise only charges you once for all your brands and languages in a single contract, where other options charge you per brand and/or language.
B2B relationships are most often personal. It is difficult to translate this personalized experience to a web shop. For example, a client doesn’t need to see all products that you have to offer and only wants to see a select product range.
Tweakwise makes it possible to bring this level of personalization to your web shop. It makes product listing pages personal where you can choose to prioritize earlier bought products of the client over other products, it makes personal recommendations based on past purchasing and site navigation behavior, and allows customer-specific product ranges. Next to this Tweakwise does it’s job behind the log in, which makes that we already know a lot about the client as we can use client-specific information.
Product configuration in B2B shops can become increasingly complex due to the specified nature of the products and the variants of a product. There are multiple ways where Tweakwise helps to decrease the perceived complexity during the buying process of the client. Adaptive search is one of them, where the search bar learns from the B2B buyers’ behavior and displays products based on past behavior on the web shop. Guided selling is another feature which helps the buyer to find its way through the endless variants of products. The Guided Selling module lets you ask a series of questions that your visitors can answer to get to a filtered product range.
Tweakwise lets you merge data from multiple channels. This allows you to automatically import data from your ERP system, Google Analytics, DMP or CDP platform. You will then be able to base your product listing page on your stock, or personalize your web shop based on 3rd party data from your CDP or DMP platform.
B2B sales channels more and more need to match the seamless, easy and informative standard of B2C digital platforms. With the large and complex product catalogues, that characterize B2B web shops, this is going to be a challenge on its own.
