How SYCommerce boosted Directlampen’s conversion rate by 40% with Tweakwise

Directlampen, a leading online lighting retailer active in the Netherlands, Germany, France, and Spain, faced significant challenges in managing its extensive product catalog while staying competitive and relevant. By partnering with SYCommerce and implementing Tweakwise, Directlampen achieved remarkable results, including a 40% increase in conversion rates.

The challenge

Managing an assortment of over 8,000 products across multiple countries presented several hurdles for Directlampen. The outdated product sorting method relied on sales figures, which led to less trendy and appealing products being displayed prominently on category pages. Additionally, pricing complexity across four countries made it time-consuming to adjust prices, making it difficult to remain competitive while maintaining profitability. These issues negatively impacted customer engagement and operational efficiency, highlighting the need for a dynamic solution.

Results

The implementation of Tweakwise yielded exceptional results for Directlampen. Enhanced sorting methods displayed relevant, high-margin, and trending products at the top of category pages, resulting in a 40% increase in conversion rates. Automated pricing and product management processes delivered a 700% time savings, freeing up resources for other strategic initiatives. These outcomes underscore the transformative impact of Tweakwise’s features on Directlampen’s e-commerce performance.
Tweakwise has been a game-changer for Directlampen. The dynamic sorting and automation capabilities have transformed how we approach e-commerce. Having well-structured product data is essential to fully leverage Tweakwise’s capabilities. It’s the foundation for achieving the best results. Tweakwise has been a game-changer for Directlampen. The dynamic sorting and automation capabilities have transformed how we approach e-commerce.”
Joost Ogink, Co-owner – SYcommerce

Dynamic Sorting with Tweakwise

Dynamic Sorting is a powerful feature of Tweakwise that allows e-commerce businesses to prioritize and display products on category pages based on multiple, configurable variables. Instead of relying on static sorting methods like alphabetical order or outdated sales data, Dynamic Sorting enables retailers to optimize their product listings for relevance, profitability, and customer engagement.
For Directlampen, Dynamic Sorting played a central role in addressing their challenges. By integrating Google Analytics 4 data, Tweakwise allowed them to highlight trending products that resonated with current customer preferences. Profit margins were incorporated into the sorting logic by assigning brand-specific value scores, ensuring that high-margin items were given priority. Additionally, product conversion rates were factored into the sorting process, so items with a proven track record of sales success were prominently displayed.
The flexibility of Dynamic Sorting ensured that Directlampen’s category pages showcased products that were not only relevant and trendy but also aligned with the company’s profitability goals. This feature significantly improved the shopping experience and contributed to a notable 40% increase in conversion rates.

Future plans

SYCommerce is excited about exploring additional Tweakwise features to further enhance Directlampen’s success. Guided selling tools are being considered to provide tailored recommendations for customers. Tweakwise’s scalability will also be leveraged to support international expansion and a growing product catalog.

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What Tweakwise does for your shop

1

Increase conversion through relevance

Being relevant to each and every visitor should be your top priority! Tailor your shop’s search, filtering, sorting, and recommendations to each visitor to make them more likely to convert.
2

Raise order values

Using Tweakwise to optimize all aspects of your shop increases the number of products being placed in shopping carts, and thus the amount in of turnover being placed in orders. It’s hardly any effort for you as well.
3

Save precious time

Using Tweakwise cuts your maintenance time by at least 60% on the regular. That means extra hours for you to set the right strategy for your webshop’s merchandising and search, and work on optimization.