Peter Beunk

Product Marketer at Tweakwise

Peter Beunk is Product Marketer at Tweakwise. He focuses on the positioning of search and discovery solutions and translating product functionality into clear, market-facing narratives.
In his blogs, Peter writes about the role of search and discovery within e-commerce strategy, the impact of AI on product discovery, and how teams can use technology without losing control. The emphasis is on coherence, vision and clear explanations.

Areas of expertise

  • Product marketing in e-commerce
  • Search and discovery positioning
  • AI and product discovery
  • E-commerce trends and vision
  • Translating product capabilities to market

Blogs by Peter Beunk