A fast site that doesn’t convert won’t get you far, and a smart search solution can’t shine if the user experience is slow or unstable. It’s the combination of technical performance and intelligent personalization that creates the optimal customer journey and drives conversions. That’s exactly where RUMvision and Tweakwise reinforce each other.
Everyone knows speed matters. But few realize that Google’s Core Web Vitals data is 28 days old and only represents the fastest 75% of your visitors. That means you’re missing crucial insights from your slowest users, the ones with the greatest potential for improvement.
RUMvision gives you real-time insights into how your site performs for all your visitors. The tool measures Core Web Vitals such as:
Unlike synthetic tests, RUMvision instantly shows you the impact of changes to your site, such as a redesign, new scripts, or A/B tests. This allows you to make quick, informed adjustments and communicate internally with data to back your optimizations.
Once your site is fast, the second part of the challenge begins: helping visitors find what they’re looking for.
Tweakwise ensures an optimal conversion flow with:
The result? More relevant results, fewer drop-offs, higher customer satisfaction, and more conversions.
In 2024, Cameranu underwent a complete webshop redesign. Rather than relying on assumptions, they used RUMvision to monitor real-user performance in real time.
The results were striking: the LCP (Largest Contentful Paint) improved by 26.9%, dropping from 2357ms to 1722ms.
The visual stability (CLS) of the homepage improved dramatically by 95.3%, while both UX and FUX scores (user experience and first-user experience) showed significant gains. Thanks to RUMvision’s annotation feature, Cameranu was able to clearly map trends before and after the redesign and optimize with precision.
At the same time, they worked on boosting relevance with Tweakwise. By implementing smarter search results, personalized product listings that adapt to user behavior, and data-driven merchandising, they refined the online experience and aligned it closely with visitor needs.
This combined approach led to an impressive 14.5% increase in conversions within six months.
You can invest endlessly in ads, branding, and visuals, but if your site is slow or shows irrelevant products, your customers will still leave. The combination of RUMvision and Tweakwise gives you the insights and tools to improve instantly:
That’s how you take full control of the entire user experience, from the first click to the final conversion.
Already using Tweakwise or RUMvision? Then now is the time to take the next step toward complete control over your customer journey.
Combine real-user monitoring with intelligent search and merchandising optimization. Create a platform that learns, improves, and converts.
