Tweakwise Day 2025 Inspiration, innovation & interaction – November 11
Tweakwise Day 2025 Inspiration, innovation & interaction – November 11
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Smart search, smart choices: how Tuinmeubelshop optimizes the customer journey with Tweakwise

With a strong online platform and 12 physical megastores, Tuinmeubelshop is an established name in the Netherlands. The organization combines inspiration with convenience and is fully committed to a consistent, personalized customer experience.
With Tweakwise as its partner in the areas of search, recommendations, and visual merchandising, every click becomes smarter and conversion noticeably improves.

Who is Tuinmeubelshop?

Tuinmeubelshop is a leading retailer in the Dutch garden furniture market. The company has 12 megastores throughout the country, where consumers can physically experience the product range and receive advice. In addition, the webshop has grown into an important channel for orientation and purchasing.
Every year, Tuinmeubelshop serves hundreds of thousands of customers with a range that stands out for its quality, comfort, and design. The target group is broad, but the common denominator is clear: people are looking for a stylish and carefree outdoor experience.

The challenge

An important part of Tuinmeubelshop’s online success is the findability of products within an increasingly broad range. In practice, it was not always easy for customers to quickly find the right garden set or accessory. This not only put pressure on conversion rates, but also on customer satisfaction.
The company therefore went in search of a solution that went beyond standard search functionality: there was a need for personalization, smart recommendations, and more control over the presentation of the range.

The solution

Tuinmeubelshop opted for a broad deployment of Tweakwise solutions, with the aim of improving both the search functionality and the shopping experience:
  • Smart Search: a powerful, error-tolerant search function that responds to search intent and spelling variations. Customers find what they are looking for faster and see more relevant results.
  • Recommendations: smart recommendations based on behavior and context. This encourages effective cross-selling and upselling, for example, matching cushions or maintenance kits for a garden set.
  • Visual Components: this allows Tuinmeubelshop to customize the category pages visually and in terms of content entirely to its own liking. Pages are enriched with content, visuals, inspiration blocks, and information about the physical stores. This creates a seamless connection between the online and offline experience.
This combination not only creates a user-friendly webshop, but also a platform that cleverly connects brand experience, inspiration, and conversion.
“With Tweakwise, we take the customer journey to the next level. Customers find what they are looking for faster, and we see immediate results in conversion and customer satisfaction.”
Tuinmeubelshop
+18%
Higher conversion rate
+12%
Increase in order value
-25%
Fewer no-results
+15%
Higher customer satisfaction

The result

The implementation of Tweakwise had an immediate impact on the performance of the webshop. Customers find what they are looking for faster, stay on the site longer, and make additional purchases more often. The most important results at a glance:
  • +18% higher conversion: fewer dropouts, more completed orders.
  • +12% increase in order value: smart recommendations encourage additional purchases.
  • -25% fewer unsuccessful searches: visitors find the search function more intuitive and faster.
  • +15% higher customer satisfaction: users rate the webshop as clearer, more personal, and more pleasant to use.
In addition, there is a clear advantage in the integration between online and offline. By using Visual Components smartly, the megastores are made visible and tangible in the online journey. Customers orient themselves online and then make the move to the store to experience, test, and buy.

The collaboration

Tuinmeubelshop does not view Tweakwise as a supplier, but as a strategic partner. The team actively contributes ideas, translates commercial objectives into concrete optimizations, and is readily available for questions or brainstorming. The implementation went smoothly, thanks in part to the collaboration with development partner Emico and Tuinmeubelshop’s internal e-commerce team. Clear communication and short lines of communication meant that Tweakwise was quickly integrated into the Magento 2 platform and the first results could be measured shortly after going live.

More control over your shop with the Merchandising Builder: maximum control, minimal effort

In a dynamic online assortment, every product position counts. With the Tweakwise Merchandising Builder, you decide exactly which products are shown — and where. Think of promoting specific items at the top of a list, creating seasonal categories, or displaying products based on stock levels or margins.
Without the need for developers, e-commerce teams can use smart rules and manual adjustments to align product presentation with commercial goals. This way, every product gets the place it deserves.
The difference between just showing products and actively driving conversions.

Future plans

Tuinmeubelshop has ambitious plans for the coming years in the areas of personalization and customer experience. Work is in full swing on further optimising the customer journey, with AI, dynamic recommendations and data-driven insights playing an increasingly important role.
Tweakwise will remain a permanent partner in this process: with their tooling and expertise, Tuinmeubelshop aims to further strengthen its position as market leader, both online and in its megastore.

Take your webshop to the highest possible level with Tweakwise!

A good webshop helps visitors find their perfect product. So make sure your product discovery stands out from the competition! With powerful features, you create a user-friendly experience for your visitors and employees.

Avarage conversion increase
+ 0 %
More add-to-carts
0 %
Increased efficiency
0 %
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