Mathilde Visscher is Manager Customer Experience at Tweakwise. She works closely with e-commerce teams to improve product discovery, search and merchandising. In her daily work, she translates customer behavior and data into concrete optimizations that directly impact relevance and conversion.
Mathilde writes from a practical perspective. Her focus is on what does and does not work in e-commerce, how to use insights from A/B testing and data, and how teams can maintain control over optimization without adding unnecessary complexity.
