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Event

E-commerce Cycling Event 2025

Gravel. Growth. Great minds on wheels.
  • Date: Friday, September 5, 2025
  • Time: 12:00 p.m. – 6:00 p.m.
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Where e-commerce goes off-road.

Get ready for a unique ride where e-commerce meets cycling excellence. On Friday, September 5, Tweakwise, iO and Adobe are teaming up once again for an unforgettable business gravel cycling event, and this year promises to be even better.

Guiding the pack? None other than Puck Moonen and Bram Tankink. Two cycling legends, known for their strength, charm and deep experience in the peloton. Whether you’re a seasoned gravel rider or just eager to connect with like-minded professionals in the open air, this event is designed for you.

Two Pros. One Ride to Remember.

Puck Moonen

Puck, is an ex-professional road cyclist with extensive experience across different cycling disciplines. Best known for her tenure with Lotto-Soudal, she has competed in prestigious races such as Le Tour de France, Amstel Gold Race and many more.

Bram Tankink

Bram, a co-founder of RideMeister, boasts an impressive 18-year career in the professional peloton. He rode for renowned teams such as Quickstep, Rabobank, and Lotto Jumbo.

Program

  • A 50–75 km gravel ride guided by Puck Moonen and Bram Tankink
  • Event for beginners and experienced cyclists
  • Various routes for different experience levels
  • Relaxed route and pace, no stress
  • A power lunch before the ride
  • Coffee stop powered by Il Magistrale Coffee
  • Burgers and drinks afterwards
  • Meet and connect with top e-commerce professionals
  • Bring your own bike or let us provide one

Location

Steentjeskerk
Sint Antoniusstraat 5,
5616 RT Eindhoven

Date & Time

Friday, September 5, 2025
12.00 p.m. – 6:00 p.m.

FAQ

What is the E-commerce Cycling Event 2025?
A unique gravel cycling event organized by Tweakwise, Adobe Commerce, and iO, where participants ride together and network. The ride will be guided by Ridemeisters Puck Moonen and Bram Tankink.
The three of us have been working together as partners for quite some time. Many clients use the services of all three companies. By hosting this event together, we offer clients and prospects a chance to connect with us, share a passion for cycling, and network in a relaxed setting. We believe that experiences like this strengthen partnerships and client relationships. In 2024, we hosted the first edition of this event with over 20 cyclists, and we’re looking forward to repeating that success.
The event takes place on Friday, September 5, 2025, from 12:00 PM to around 6:00 PM, with start and finish at Velosoof Wielercafé (Sint Antoniusstraat 7, Eindhoven). The ride itself will take place between 2:00 PM and 5:00 PM. Depending on your schedule, you’re free to leave when it suits you after the ride.
  • Puck Moonen, former professional cyclist, known from races like the Amstel Gold Race.
  • Bram Tankink, former pro rider (e.g. Quickstep, Rabobank) and co-founder of RideMeister.
The route will be a gravel ride of approximately 50–75 km, depending on experience level and weather conditions.
We recommend bringing your own gravel bike. A mountain bike is also possible, although the ride will be slightly more challenging due to the higher pace of gravel bikes. Road bikes are not suitable. We also have bikes available to use free of charge, provided by the organization.
  • A guided gravel ride with Puck and Bram
  • A power-packed lunch/recovery kit
  • Networking opportunities with other e-commerce professionals
  • Burgers and drinks afterwards
This event is for e-commerce professionals with a webshop who want to combine sports with inspiration, knowledge sharing, and networking in an informal atmosphere.
This event is organized by iO, Tweakwise, and Adobe for merchants. It is not intended for other partners or SaaS vendors.
Interested? Reach out to your contact person at Tweakwise, iO, or Adobe Commerce. We’ll make sure you receive a registration link.
In case of extreme weather, we’ll assess whether the ride can proceed safely. Participants will be notified in time via email, phone, and/or the event page.
The Steentjeskerk is located in the heart of Eindhoven, right next to the PSV Stadium. It’s a unique venue with an atmosphere that perfectly matches an event like this. One of the reasons we chose this location is the presence of cycling café Velosoof. As soon as you step inside, you’re immersed in the world of cycling. Plus, bike shop John Knoops is located within the Steentjeskerk, giving you the opportunity to have your bike adjusted before the ride — or to eye up your next purchase.
Yes, there are shower and changing facilities available so you can freshen up before or after the ride.
A support vehicle will accompany the group and can assist you along the way. If you’re unable to continue, you can stop and we’ll make sure you’re brought back to the starting location safely.

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Avarage conversion increase
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More add-to-carts
0 %
Increased efficiency
0 %
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