Everything you want to know about Tweakwise and how we steer relevance

What does Tweakwise do?

Tweakwise is a search & discovery platform for e-commerce teams. It helps online platforms present products more relevantly through search, filtering, sorting, recommendations and guided selling. The goal of Tweakwise is to help visitors find what they are looking for faster, making it easier to convert.

What problem does Tweakwise solve?

Many online platforms show products based on fixed rules or default settings. As a result, search results and category pages do not always match what a visitor actually means. Tweakwise helps teams actively steer relevance, so products better align with visitor intent, context and behavior.

Who is Tweakwise for?

Tweakwise is designed for e-commerce teams that want more control over product presentation, such as:

E-commerce managers
Product owners
Online marketers
Merchandising teams

The platform is used by both growing webshops and larger international online platforms.

What does “search & discovery” mean?

Search & discovery goes beyond search alone. It includes everything that helps visitors find and discover products, such as:

Site search
Filters en sortering
Category pages
Product recommendations
Guided selling

Tweakwise brings these elements together so relevance is applied consistently across the entire platform.

What makes Tweakwise different from other search tools?

Many search tools work as a black box and focus only on search results. Tweakwise gives e-commerce teams control. You can manually fine-tune where needed and automate where possible. This combines insight, flexibility and data-driven optimization in one platform.

How does relevance work within Tweakwise?

Relevance is determined using multiple signals, including:

Search queries
Click and conversion behavior
Product attributes
Context, such as category or moment

These signals are combined with rules and AI to present products in a logical, commercial and user-friendly way.

Does Tweakwise use AI?

Yes. Tweakwise uses AI where it adds value. Examples include AI Vector Search to understand search intent, automatic synonyms and smart recommendations. AI supports the e-commerce team, but does not replace their control.

Do I need technical knowledge to work with Tweakwise?

No.
Tweakwise is built for e-commerce teams and marketers. The interface is visual and easy to use. Technical support is usually needed for the initial integration, but daily optimization is done by the team itself.

How quickly will I see results with Tweakwise?

Many customers see improvements in search results, filter usage and click-through rates within a few weeks. Because optimization is continuous, relevance keeps improving over time as your platform and visitor behavior evolve.

Is Tweakwise suitable for international platforms?

Yes.
Tweakwise supports multiple languages, countries and product catalogs. Relevance can differ per market, and the platform allows you to tailor the experience accordingly. This ensures local relevance at international scale.

Can Tweakwise work with other systems?

Yes.
Tweakwise integrates with many e-commerce platforms and can use data from external systems such as PIMs, CDPs and stock or pricing feeds. This enables smarter decisions based on richer data.

What does Tweakwise deliver in practice?

Tweakwise helps e-commerce teams to:

Improve search and category pages
Guide visitors faster to relevant products
Increase conversion and usability
Save time on manual product management

In short: more control, better insight and a more relevant experience for visitors.

Want to see how Tweakwise works in practice?

Discover how e-commerce teams use Tweakwise to improve search, discovery and conversion. Request a demo and see what this means for your online platform.

Ontdek onze vier oplossingen

Ontdek de kracht achter ieder Tweakwise-succesverhaal

Smart Search

Maak je site search superrelevant met een aangepast zoekalgoritme, slimme suggesties en automatische foutcorrectie. Zo vinden bezoekers sneller wat ze zoeken en stijgt je conversie met gemak.

Commerce Pages

Listerpagina’s zijn het kloppend hart van je webshop. Meer dan 60% van de bezoekers gebruikt ze om producten te vinden. Met Tweakwise maak je deze pagina’s slimmer, relevanter en winstgevender.

Recommendations

Vergroot de relevantie in je shop met krachtige upsell- en cross-sellrecommendations op home-, lister- en checkoutpagina’s. Klanten ontdekken meer, klikken vaker en kopen tot wel 80% meer.

Guided Selling

Breng de persoonlijke service van de winkelvloer naar online commerce. Met vraag-en-antwoorddialogen leidt Guided Selling elke bezoeker moeiteloos naar het juiste product, snel, slim en relevant.

Take your webshop to the highest possible level with Tweakwise!

A good webshop helps visitors find their perfect product. So make sure your product discovery stands out from the competition! With powerful features, you create a user-friendly experience for your visitors and employees.

+15%

Average conversion increase

+25%

More add-to-carts

60%

Increased efficiency

Not using Tweakwise yet?

Developers

Key features