Tweakwise Day 2025 Inspiration, innovation & interaction – November 11
Tweakwise Day 2025 Inspiration, innovation & interaction – November 11
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InstallatieBalie.nl makes searching quick and easy with Tweakwise

With a technical range of over 200,000 items, fast and relevant searching was a challenge. InstallatieBalie.nl decided to do things radically differently.

InstallatieBalie.nl is the technical wholesaler for smaller, regional installers. From ten branches spread throughout the Netherlands and with a fast-growing B2B webshop, the company serves a large number of installers every day. The range is broad and technical in nature: from electrical engineering and lighting to heating, climate control, and ventilation.
With more than 200,000 items, the focus is on reliability, speed, and convenience. The strength of InstallatieBalie.nl lies in combining local service with the efficiency of a modern digital environment.

The challenge: relevance for every search query

In the summer of 2023, InstallatieBalie.nl took a big step forward: a replatforming to a fully composable webshop. This technological choice offered maximum freedom and the opportunity to work with best-of-breed solutions. But one crucial pain point emerged: the search functionality.
“No matter how well your webshop is designed, if customers can’t find their products quickly and easily, you’ll lose them.” Building a search solution in-house was time-consuming and vulnerable. The desire was clear: a scalable, powerful, and easily integrable solution that truly puts the customer first.

The solution: Tweakwise Search via API, together with Innovadis

Tweakwise Search was chosen because of its flexible API connection and proven strength in performance and relevance. In collaboration with Innovadis, responsible for the integration and technical foundation of the new composable webshop, Tweakwise Search was seamlessly connected via API. Thanks to their experience with complex B2B environments, the implementation went smoothly and is future-proof.
In addition to the basic search functionality, InstallatieBalie.nl also uses the Tweakwise Merchandising Builder. This controls visual components and determines exactly which products appear in prominent places within category pages, for example with smart rules or manual promotion of products. This setup gives complete control over the presentation and order of products, tailored to relevance and commercial objectives. “We didn’t just want good search functionality, we wanted search to really contribute to conversion and user-friendliness.”
“Finding the right product easily is the basis of a good webshop, especially with a technical range of over 200,000 items. In practice, this often proves to be more complex than expected. With Tweakwise, we make searching quick and easy. And that is exactly what our customers expect from us.”

Miquel Deekman – Manager Marketing & E-commerce @ InstallatieBalie.nl

+14%
Conversion rate increase
+90%
More Add-to-carts
46%
Decrease in bounce rates

The result: frustration-free searching with results

What used to be a source of frustration is now one of the webshop’s strongest points. Customers find what they are looking for faster, and that translates into tangible results. The feedback is positive, and conversion rates are on the rise.
With a product catalog of more than 200,000 items, the search function is a crucial link in the customer journey. Although the webshop is still under development and further data enrichment is planned, Tweakwise now forms a solid foundation for further growth.
“In collaboration with Innovadis, responsible for the integration and technical foundation of the new composable webshop, Tweakwise Search was seamlessly linked via API. Thanks to their experience with complex B2B environments, the implementation went smoothly and is future-proof.”
Tom Heinen – Business Consultant & Partnerships Lead @ Innovadis.nl

The collaboration: proactive, committed, and solution-oriented

InstallatieBalie.nl considers the collaboration with Tweakwise to be very positive. “What strikes us is their proactivity. Tweakwise not only thinks along with us, but also identifies opportunities and takes matters into its own hands. That gives us confidence.”
Despite time pressure, the implementation process, carried out together with Innovadis, was professional and solution-oriented. “Going live demanded a lot from everyone, but thanks to short lines of communication and direct contact with the right people, we got through it together. The collaboration has now really gained momentum.”

More control over your shop with the Merchandising Builder: maximum control, minimal effort

In a dynamic online assortment, every product position counts. With the Tweakwise Merchandising Builder, you decide exactly which products are shown — and where. Think of promoting specific items at the top of a list, creating seasonal categories, or displaying products based on stock levels or margins.
Without the need for developers, e-commerce teams can use smart rules and manual adjustments to align product presentation with commercial goals. This way, every product gets the place it deserves.
The difference between just showing products and actively driving conversions.

Looking ahead: personalization as the next step

The ambitions do not stop at search functionality. The rollout of new Tweakwise solutions is now planned: Recommendations, Guided Selling, and personalized search. These innovations are in line with InstallatieBalie.nl’s strategic course to help installers even faster and better in their daily work.
“The bar is set high: ultimate ease of ordering, minimal risk of error, maximum relevance. For us, Tweakwise is the partner that helps us achieve this, now and in the future.”

Take your webshop to the highest possible level with Tweakwise!

A good webshop helps visitors find their perfect product. So make sure your product discovery stands out from the competition! With powerful features, you create a user-friendly experience for your visitors and employees.
+15%
Average conversion increase
+25%
More add-to-carts
60%
Increased efficiency
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