With the arrival of Tweakwise, Hermie’s online shop has undergone a major evolution.
”Our search used to be very static and we had little or no influence on it,” Gert explains, ”We now use the reporting almost on a weekly basis to check frequently used search terms and check “0 results”. Thanks to this reporting, we know which synonyms we need to add, for example, or even which products we are still missing from our range.”
The ability to customise product rankings at will means Hermie can now highlight favourite brands and ongoing promotions with ease, aligning product visibility precisely with business strategy. In addition, filters have received a smart upgrade, tailored to each main category, which not only simplifies the search for the perfect product, or product discovery, but also makes it a lot more enjoyable. This ensures a high level of relevance in Hermie’s catalogue. Gert is enthusiastic about smart filters in search results: ”Even in the standard Shopware search, we used to have a lot of unimportant filters displayed. Now, with smart filters, only the currently relevant filters show up. This ensures that the customer does not have to go through dozens of filters and can really filter in a targeted way.”
Gert elaborates on his plans with Tweakwise: ”I would like to work more on recommendations and guided selling in the future. This is a feature that is a bit less accessible for start-up customers, which is why this is also planned later. It seems to me a very powerful tool to guide customers in some categories.”
