RECOMMENDATIONS
Turn every product view into the next opportunity
Show shoppers relevant products at exactly the right moment. Combine smart merchandising with personalized recommendations while staying in control of what gets shown, where and why.
- Increase order value with smarter upsell and cross-sell
- Combine business rules with AI-powered personalization
- Recommend relevant products across every touchpoint
RECOMMENDATIONS. BIG IMPACT.
The right suggestion
can turn one product into a bigger basket
Recommendations help shoppers discover what fits their needs while creating new opportunities to increase basket size and average order value.
More add-to-carts
Make relevant products easier to discover at the moment they matter.
Higher order value
Use upsell and cross-sell to create more value from every shopping journey.
Recommendations your way
Shape recommendations around your commercial goals.
TRUSTED BY 300 E-COMMERCE COMPANIES
Powering better shopping experiences every day.
RELEVANCE AT EVERY TOUCHPOINT
Make every moment
an opportunity to recommend
Use different recommendation strategies throughout the shopper journey. From relevant alternatives on a product page to complementary products in the cart and personalized suggestions based on shopper behavior.
- Product pages
- Product listings
- Shopping cart
- Checkout
- Marketing emails
FROM QUESTION TO CONFIDENT CHOICE
Turn every shopper moment
into a relevant next step
Turn complex product choices into a simple guided journey. Ask the right questions, adapt the path based on every answer and lead shoppers towards products that truly fit their needs.
1. Understand their needs
Start with simple questions about what your shopper needs, prefers or wants to achieve. Instead of expecting them to understand product specifications or filters, let them answer questions they can easily relate to.
2. Shape the journey
Build flexible decision trees that determine what to ask next based on previous answers. Connect each answer to your product attributes and filtering logic to narrow down the assortment step by step.
3. Guide them to the right product
Turn every answer into a more relevant selection until only the products that best match the shopper’s needs remain. Make complex choices easier and give shoppers the confidence to move forward.
POWER UP YOUR RECOMMENDATIONS
Make Recommendations
as powerful as you need
Choose from three merchandising levels: Basic, Advanced and Expert. Each level adds more ways to control, optimize and personalize your recommendations.
INCLUDED WITH BASIC
The essentials for Recommendations
Get the essential merchandising tools to control which products you recommend and align them with your commercial priorities.
Level Basic
-
Sorting & merchandising rules
Control how products are ranked using attributes, priorities and business logic.
Level Basic
-
Product Boost & Bury
Give selected products more or less visibility in search results. Up to 3 active rules.
Level Basic
-
Campaign Scheduling
Schedule merchandising changes around campaigns, promotions or other important moments.
Level Basic
-
Product Pinning
Give selected products a fixed position to ensure they receive the visibility you want.
Level Basic
-
Rule-based product tiles
Control product placement using rules based on attributes such as brand, product type or colour.
Level Basic
-
Preview Mode
Preview your merchandising changes before publishing them to your shopping experience.
Level Basic
-
A/B Testing: Filter Templates
Test different filter templates to discover which setup performs best. Part of A/B Testing, with up to 3 tests per year.
Level Basic
-
A/B Testing: Builder & Layout Templates
Compare different builder and layout setups using real shopper behaviour. Part of A/B Testing, with up to 3 tests per year.
Level Basic
-
A/B Testing: Sorting & Merchandising Rules
Test different ranking and merchandising strategies against each other. Part of A/B Testing, with up to 3 tests per year.
Level Advanced
-
Unlimited Boost & Bury
Create unlimited active Boost & Bury rules to support changing merchandising priorities.
Level Advanced
-
Promotional banners
Bring campaigns and promotions directly into the shopping experience with promotional banners.
Level Advanced
-
Advanced rule-based product tiles
Control product placement using dynamic properties such as new, popular or sale products.
Level Advanced
-
Visual merchandising
Enrich product discovery with visual content alongside your products and merchandising.
Level Advanced
-
A/B Testing: Filter Templates
Test different filter templates and use shopper behaviour to optimize their performance. Part of A/B Testing, with up to 10 tests per year.
Level Advanced
-
A/B Testing: Builder & Layout Templates
Experiment with different builder and layout configurations. Part of A/B Testing, with up to 10 tests per year.
Level Advanced
-
A/B Testing: Sorting & Merchandising Rules
Compare different ranking and merchandising strategies to find the strongest setup. Part of A/B Testing, with up to 10 tests per year.
Level Advanced
-
Google Analytics 4 Integration
Connect GA4 to bring additional analytics data into your optimization process.
Level Expert
-
Last Viewed
Help shoppers rediscover products they recently explored. Part of the Personalization Suite.
Level Expert
-
Previously Bought
Surface products based on what an individual shopper purchased before. Part of the Personalization Suite.
Level Expert
-
Just for You
Create product experiences tailored to the individual shopper. Part of the Personalization Suite.
Level Expert
-
People Like You (AI)
Use AI to surface products based on the behaviour of similar shoppers. Part of the Personalization Suite.
Level Expert
-
Because You Viewed
Show relevant products based on items the shopper previously viewed. Part of the Personalization Suite.
Level Expert
-
A/B Testing: Filter Templates
Continuously experiment with different filter templates. Part of A/B Testing, with unlimited tests.
Level Expert
-
A/B Testing: Builder & Layout Templates
Continuously compare different builder and layout configurations. Part of A/B Testing, with unlimited tests.
Level Expert
-
A/B Testing: Sorting & Merchandising Rules
Continuously test different ranking and merchandising strategies. Part of A/B Testing, with unlimited tests.
Level Expert
-
Flexible-sized Product Tiles
Give selected products more or less visual prominence with flexible product tile sizes.
Level Expert
-
Flexible-sized Visuals
Create richer merchandising layouts using visual content in different sizes.
Level Expert
-
External Data Integrations
Bring external data into your merchandising setup to influence the shopping experience.
Level Expert
-
Retail Media Integration
Integrate retail media into your merchandising setup to support commercial placements.
Level Expert
-
CDP Integration
Connect customer data from your CDP to support more data-driven experiences.
Explore every capability
Compare all features and what’s included at each merchandising level on our pricing page.
AI PERSONAL PRODUCTS
Make every recommendation
more personal
Use AI Personal Products to automatically surface products that match the shopper behind every visit.
PEOPLE LIKE YOU
Recommend based on similar shopper journeys
Use real-time behaviour such as product clicks, page views and purchases to identify similar shopper journeys and recommend products those shoppers ultimately chose.
Learn from the behaviour of shoppers with similar interests.
JUST FOR YOU
Personalize around the individual shopper
Combine a shopper’s historical interactions with their current browsing behaviour to create recommendations tailored to their individual interests.
Adapt to each shopper’s unique interest and behaviour.
RECOMMENDATIONS IN PRACTICE
Turn shopper moments
into growth opportunities
See how different recommendation strategies help shoppers discover relevant products while creating new opportunities to increase basket size and order value.
1. Complete the purchase
Help shoppers discover complementary products that naturally fit what they are already viewing or buying.
- Recommend complementary productsnt
- Cross-sell based on product relationships
- Make relevant add-ons easier to discover
OPPORTUNITY
More relevant products in every basket
2. Offer a relevant alternative
Give shoppers other options when a different product might better match their needs, preferences or budget.
- Suggest relevant alternatives
- Promote premium or better suited products
- Keep shoppers exploring your assortment
OPPORTUNITY
More opportunities to find the right product
3. Support your commercial goals
Use recommendations to combine shopper relevance with the products that matter most to your business.
- Prioritize products based on commercial goals
- Take margin, sales and availability into account
- Give selected products extra visibility
OPPORTUNITY
Recommendations that work for shoppers and your business
REAL RESULTS. REAL BRANDS
Trusted by
leading e-commerce brands
See how forward-thinking retailers use Tweakwise to create more relevant search experiences, higher conversions and happier shoppers.
Turning recommendations into additional value
Elektramat uses recommendations to help shoppers discover relevant additional products and support cross-selling throughout the journey, as part of a Tweakwise setup that achieved 32.8% higher conversion.
Inspiring shoppers to discover more
Studio Anneloes uses personalized recommendations to surface relevant products throughout the shopping journey, resulting in 25% more add-to-cart actions.
Connecting discovery across the journey
Tuinmeubelshop combines search, merchandising and recommendations to create a more relevant shopping experience, contributing to 18% higher conversion and 12% higher average order value.
SEAMLESS INTEGRATIONS
Works with your platform and stack
Tweakwise Recommendations integrates seamlessly with your e-commerce platform and tools.
- Every platform
- Headless & Composable architectures
- API's & webhooks for full flexibility
- And more
-
Not on one of these platforms? No problem.
Tweakwise can be implemented on any e-commerce platform, giving you the freedom to use Recommendations with your existing setup.
PROVEN RESULTS
Results that speak for themselves
Tweakwise delivers measurable impact for leading webshops.
+15%
Average increase in conversions
+25%
Increase in conversion rate
+250%
Increase in online sales
+14%
Increase in conversion through on-site search
GET STARTED
See what Recommendations can do for your online platform
Discover how relevant upsell and cross-sell recommendations can increase add-to-carts, order value and revenue while keeping you fully in control.
- Explore Recommendations with your own assortment
- See how recommendation rules work
- Get advice from a Search & Discovery expert
- No commitment
DISCOVER RELEVANCE
Tweakwise helps e-commerce teams turn better product discovery into better business.
AI Powered
Search & Discovery Suite
Search & Discovery Suite
Tweakwise is part of Orisha Commerce
SOLUTIONS
- Smart Search
- Commerce Pages
- Recommendations
- Guided Selling
FEATURES
- A/B Testing
- 365 Days Retention
- Boost & Bury
- People Like You
- Actionable Insights
- Insights
- Merchanising Builder
RESOURCES
- Success Stories
- Blog
- News
- Podcast
- Guides
- Partners
INTEGRATIONS
- Integrations
- Platforms
- Data Integrations
- Extensions
- Integration methods
- Insights
- Merchanising Builder
COMPANY
- About Us
- Careers
- Privacy Policy
- Terms & Conditions
- Service Level Agreement
- Cookies
- Support
- Development Docs
- Roadmap
- Status Page
- © 2026 Tweakwise. All rights reserved
- Cookie management
- Privacy policy