GUIDED SELLING
Help every shopper find the right product
Turn uncertainty into confident choices. Guided Selling asks shoppers simple, relevant questions and uses every answer to narrow down your assortment until the products that fit their needs remain.
- Guide shoppers with simple, relevant questions
- Narrow down choices with every answer
- Turn uncertainty into confident decisions
GUIDED SELLING. BIG IMPACT.
Turn product choice
into a guided experience
When shoppers are unsure what to choose, endless products and technical filters only make the decision harder. Guided Selling asks simple questions about their needs and preferences, then uses every answer to bring the most relevant products closer.
Make complex choices simple
Turn product specifications and filters into questions shoppers can easily understand.
Keep every step relevant
Use each answer to narrow down the assortment and determine what to ask next.
Build confidence to convert
Help shoppers move from uncertainty to a focused selection of products that match their needs.
TRUSTED BY 300 E-COMMERCE COMPANIES
Powering better shopping experiences every day.
PERSONAL GUIDANCE, ONLINE
Make complex choices
easy to navigate
Help shoppers discover what really fits their needs by turning complex product choices into a simple, guided conversation.
- Smart question flows
- Dynamic product filtering
- Flexible decision trees
- Fully customizable experience
- And more
FROM QUESTION TO CONFIDENT CHOICE
Guide every shopper
to best-fit product
Turn complex product choices into a simple guided journey. Ask the right questions, adapt the path based on every answer and lead shoppers towards products that truly fit their needs.
1. Understand their needs
Start with simple questions about what your shopper needs, prefers or wants to achieve. Instead of expecting them to understand product specifications or filters, let them answer questions they can easily relate to.
2. Shape the journey
Build flexible decision trees that determine what to ask next based on previous answers. Connect each answer to your product attributes and filtering logic to narrow down the assortment step by step.
3. Guide them to the right product
Turn every answer into a more relevant selection until only the products that best match the shopper’s needs remain. Make complex choices easier and give shoppers the confidence to move forward.
POWER UP YOUR GUIDED SELLING
Make Guided Selling
as powerful as you need
Choose from three merchandising levels: Basic, Advanced and Expert. Each level adds more control and capabilities to shape how you guide shoppers towards the right products.
INCLUDED WITH BASIC
The essentials for Guided Selling
Basic gives you the essential tools to guide shoppers through relevant questions and answers, helping them find products that match their needs.
EXPERT CAPABILITIES
Added with Expert
Level Expert
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Last Viewed
Help shoppers rediscover products they recently explored. Part of the Personalization Suite.
Level Expert
-
Previously Bought
Surface products based on what an individual shopper purchased before. Part of the Personalization Suite.
Level Expert
-
Just for You
Create product experiences tailored to the individual shopper. Part of the Personalization Suite.
Level Expert
-
People Like You (AI)
Use AI to surface products based on the behaviour of similar shoppers. Part of the Personalization Suite.
Level Expert
-
Because You Viewed
Show relevant products based on items the shopper previously viewed. Part of the Personalization Suite.
Level Expert
-
A/B Testing: Filter Templates
Continuously experiment with different filter templates. Part of A/B Testing, with unlimited tests.
Level Expert
-
A/B Testing: Builder & Layout Templates
Continuously compare different builder and layout configurations. Part of A/B Testing, with unlimited tests.
Level Expert
-
A/B Testing: Sorting & Merchandising Rules
Continuously test different ranking and merchandising strategies. Part of A/B Testing, with unlimited tests.
Level Expert
-
Flexible-sized Product Tiles
Give selected products more or less visual prominence with flexible product tile sizes.
Level Expert
-
Flexible-sized Visuals
Create richer merchandising layouts using visual content in different sizes.
Level Expert
-
External Data Integrations
Bring external data into your merchandising setup to influence the shopping experience.
Level Expert
-
Retail Media Integration
Integrate retail media into your merchandising setup to support commercial placements.
Level Expert
-
CDP Integration
Connect customer data from your CDP to support more data-driven experiences.
ADVANCED CAPABILITIES
Added with Advanced
Level Advanced
-
Unlimited Boost & Bury
Create unlimited active Boost & Bury rules to support changing merchandising priorities.
Level Advanced
-
Promotional banners
Bring campaigns and promotions directly into the shopping experience with promotional banners.
Level Advanced
-
Advanced rule-based product tiles
Control product placement using dynamic properties such as new, popular or sale products.
Level Advanced
-
Visual merchandising
Enrich product discovery with visual content alongside your products and merchandising.
Level Advanced
-
A/B Testing: Filter Templates
Test different filter templates and use shopper behaviour to optimize their performance. Part of A/B Testing, with up to 10 tests per year.
Level Advanced
-
A/B Testing: Builder & Layout Templates
Experiment with different builder and layout configurations. Part of A/B Testing, with up to 10 tests per year.
Level Advanced
-
A/B Testing: Sorting & Merchandising Rules
Compare different ranking and merchandising strategies to find the strongest setup. Part of A/B Testing, with up to 10 tests per year.
Level Advanced
-
Google Analytics 4 Integration
Connect GA4 to bring additional analytics data into your optimization process.
BASIC CAPABILITIES
Included with every level
Level Basic
-
Sorting & merchandising rules
Control how products are ranked using attributes, priorities and business logic.
Level Basic
-
Product Boost & Bury
Give selected products more or less visibility in search results. Up to 3 active rules.
Level Basic
-
Campaign Scheduling
Schedule merchandising changes around campaigns, promotions or other important moments.
Level Basic
-
Product Pinning
Give selected products a fixed position to ensure they receive the visibility you want.
Level Basic
-
Rule-based product tiles
Control product placement using rules based on attributes such as brand, product type or colour.
Level Basic
-
Preview Mode
Preview your merchandising changes before publishing them to your shopping experience.
Level Basic
-
A/B Testing: Filter Templates
Test different filter templates to discover which setup performs best. Part of A/B Testing, with up to 3 tests per year.
Level Basic
-
A/B Testing: Builder & Layout Templates
Compare different builder and layout setups using real shopper behaviour. Part of A/B Testing, with up to 3 tests per year.
Explore every capability
Compare all features and what’s included at each merchandising level on our pricing page.
GUIDED SELLING IN PRACTICE
Give shoppers guidance
while you stay in control
Every shopper needs something different. Guided Selling lets you translate your product knowledge into intuitive buying journeys, while you decide which questions to ask, how answers shape the journey and which products remain relevant.
1. Ask the questions that matter
Shoppers know what they need, but not always which product specifications match those needs. Turn product knowledge into simple questions they can understand and answer with confidence.
- Ask questions based on needs and preferences
- Use clear answer options to simplify complex choices
- Support questions with visuals and helpful content
OPPORTUNITY
Less complexity. An easier way for shoppers to express what they actually need.
2. Decide where every answer leads
Not every shopper needs to follow the same path. Use decision trees and filtering logic to determine what happens after each answer and progressively narrow down the available products.
- Create different routes based on previous answers
- Connect answers to relevant product attributes
- Keep control over how the assortment is narrowed down
OPPORTUNITY
More relevant journeys. Fewer unnecessary steps between a shopper and the right products.
3. Present a choice that truly fits
Bring everything together in a focused selection of products based on the shopper’s answers. Customize the experience and product presentation so the final result feels like a natural part of your online platform.
- Show products that match the shopper’s needs
- Customize the experience to fit your brand
- Create a consistent journey from questions to results
OPPORTUNITY
More confidence in the final choice. A shorter path from uncertainty to conversion.
REAL RESULTS. REAL BRANDS
Trusted by
leading e-commerce brands
See how forward-thinking retailers use Tweakwise to create more relevant search experiences, higher conversions and happier shoppers.
Making complex choices easier
Saniweb uses Guided Selling to help shoppers navigate an extensive and technical assortment step by step. Shoppers using the decision aid convert almost twice as often.
Guiding athletes to the right product
PassaSports uses product finders to translate individual needs into relevant product choices, with shoppers using Guided Selling showing a 2% higher purchase rate.
SEAMLESS INTEGRATIONS
Works with your platform and stack
Tweakwise integrates seamlessly with your e-commerce platform and tools.
- Every platform
- Headless & Composable architectures
- API's & webhooks for full flexibility
- And more
-
Not on one of these platforms? No problem.
Tweakwise can be implemented on any e-commerce platform, giving you the freedom to use Guided Selling with your existing setup.
PROVEN RESULTS
Results that speak for themselves
Tweakwise delivers measurable impact for leading webshops.
+15%
Average increase in conversions
+25%
Increase in conversion rate
+250%
Increase in online sales
+14%
Increase in conversion through on-site search
GET STARTED
See what Guided Selling can do for your webshop
Discover how Guided Selling can boost relevance, engagement and revenue in your store.
- See Guided Selling with your own use case
- Get answers from a Search & Discovery expert
- No generic sales pitch
- No commitment
DISCOVER RELEVANCE
Tweakwise helps e-commerce teams turn better product discovery into better business.
Business software at the heart of your operations
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