Watch the Tweakwise Feature Launch 2026
Watch the Tweakwise Feature Launch 2026
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EVENT
AI, digital commerce & performance

Race to Digitalization

On Monday, September 14, 2026, Tweakwise, Sana Commerce and Inriver are bringing together at Circuit Zandvoort for an exclusive event about AI, digital transformation and B2B commerce.
Expect strategic insights, interactive sessions, conversations with fellow digital leaders and an exciting BMW M Driving Experience.

Event details

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Race to Digitalization Event Sana Commerce Tweakwise Inriver

From digital strategy to performance

AI is creating new opportunities across customer experience, product information, personalization and automation. Together with Tweakwise, Sana Commerce and Inriver, we’ll explore how technology, data and strategy can work together to create a smarter, more connected digital commerce ecosystem.

What can you expect?

A day combining digital innovation, networking and performance. Topics we’ll explore include:
  • AI-driven customer experiences
  • Connected digital commerce
  • Product information and personalization
  • Intelligent automation and operational excellence
  • Scaling digital transformation
  • Connecting ERP, PIM, commerce and product discovery
You’ll also have plenty of opportunity to exchange ideas and experiences with other digital leaders from the manufacturing industry.

Build it. Race it. See where it breaks.

During an interactive LEGO workshop, you’ll build a B2B race car representing different parts of the digital ecosystem, from ERP and integrations to buyer experience and operations. Then we’ll put it to the test to discover where friction occurs and where performance can be improved.

Executive Round Tables

Join experts from Tweakwise, Sana Commerce and Inriver to discuss AI, digital commerce, product information, personalization and scalability. The round tables focus on real challenges, experiences and ideas from the manufacturing leaders attending the event.

BMW M Driving Experience

After the content sessions, it’s time to take performance to the racetrack. Under the guidance of professional BMW instructors, you’ll take on the J-Turn Challenge, experience drifting and compete against the other participants in the BMW M Slalom Competition.

Who is this event for?

Race to Digitalization is designed for C-level executives, digital leaders and senior decision-makers in manufacturing responsible for digital growth and transformation. The exclusive setting creates plenty of room for meaningful conversations and exchanging experiences with other industry leaders.

Meet the hosts

Meet the experts from Sana Commerce, Inriver, and Tweakwise who will guide the conversations, facilitate the roundtables, and share their experience in helping organizations accelerate digital transformation.
Sana Iris Suurland

Iris Suurland

Sales Director | Sana Commerce
Advises manufacturers and distributors on accelerating digital transformation and eCommerce success.
Sana Jordi Federico Wiegerink

Jordi Federico Wiegerink

Account Executive – Sales | Sana Commerce
Works with manufacturers and distributors across Europe to accelerate digital transformation and drive B2B eCommerce growth.
Inriver Bram van der Duijs

Bram van der Duijs

Regional Sales Manager | Inriver
Connects businesses with PIM solutions that streamline product content and accelerate go-to-market success.

Ruud van der Kamp

Head of Sales Engineering EMEA | Inriver
Bridges technical expertise and commercial strategy to deliver powerful product information management solutions across EMEA.

Paul van Renselaar

Head of Sales & Customer Success | Tweakwise
Guides businesses in creating smarter search experiences and delivering measurable commercial impact.

Gerwin Souman

New Business & Partnerships Lead
Builds strategic partnerships that accelerate digital commerce initiatives and innovation.

Event details

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Frequently asked questions

C-level executives, senior digital leaders and decision-makers in manufacturing working on digital transformation, B2B commerce and AI.
Race to Digitalization is organized by Tweakwise, Sana Commerce and Inriver.
No. Professional BMW instructors will guide you through all driving activities.
No. Race to Digitalization is an exclusive event for a select group of manufacturing leaders and attendance is by invitation.

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