4blue, a wholesaler of solar products, went beyond sales by providing valuable information and support to their customers. One of the biggest challenges was creating a user-friendly website where installers could easily find products for solar systems. To address this, 4blue partnered with Emico to develop the web shop and with Tweakwise to optimize their product offering.
Working with Tweakwise, 4blue improved the search function and filtering, making it easier for customers to navigate through their wide range of products. The collaboration with Emico and Tweakwise has improved the online customer experience over the past three years, and 4blue aims to become a trusted e-commerce partner in the solar market.
