Premium Personalization

Personal Merchandising

Take your merchandising to a new level! The Personal Merchandising module allows you to choose the compilation of your sorting. Create your own sorting grid by dragging and dropping conditions in the visual tool. You could place ‘best sellers’ in the second position, ‘new products’ in the fourth position, and so on. This creates a dynamic grid that doesn’t interfere with the default sorting. You can even create personal grids for every user. Duplicates are deleted automatically.

Personal RecommendationsYour visitors search for a lot of products, but what if you start recommending the products that they need before they even search for them? The Personal recommendations module offers your customers recommendations based on their past behavior. You’ll recommend the right products using machine learning and rules that you can set up yourself. Users will even receive personalized recommendations in their current session. This module is easily integrated in mailings.

E-mail integrationLet your visitors know you take their interests seriously! All our different personalization features are applicable in mailings. This means you could, for example, place a row of recommended products in your newsletter, based on their last viewed products. In any case, it’s your rules that determine which recommendations are shown.

Featured productsYou will want to show bestsellers, new items or items that match trends prominently in your webshop. You can do this with the Featured Products module. With this module, you decide where to show the product suggestions in your webshop. With this function you can invite your visitor right from the homepage with your most beautiful products. The product suggestions can also be used in email. Setting them up is done by means of sorting rules.

Upsell & cross-sellWith the up- and cross-selling module you can show product suggestions on a product detail page. For example, alternative products or additional products that fit the selected product. Help your visitor complete an outfit or find a better alternative for the selected product. Here you compose your own business rules, based on properties and sorting rules. The up and cross-selling tool can be used in mailings.

Business rule toolWith the business rule tool you can set advanced recommendations using sorting and properties. You can also easily use your Google Analytics data and any other external data to make the recommendations as effective as possible.

Manually featured productsIf you have certain marketing agreements that make you need to push products, you can easily do so by setting manual recommendations. You select products based on title or product number and then show the recommendations in places of your choice in your shop.

Search APIOur advanced Search API is compatible with all platforms and gives you the possibilities to get the most out of your search. This variation on our search feature only works with our REST API implementation.

Shop-wide merchandisingTweakwise’s smart merchandising works on all lister pages in your shop. That means you now have the tools to increase the conversion anywhere in your webshop. Choose per category which filters and sorting options you want to use for the ultimate user experience.

Sorting rule toolThe sorting rule tool lets you compile useful sorting options. You probably know Price Descending, Title (A-Z), and New, but this tool lets you choose the order of your products all by yourself. Use your properties and combine and compile them to form a sensible product ranking.Do you want to show products that are in stock first, and then sort on Google analytics pageviews within those products? You can! You can even weigh properties to create dynamic rankings.

Sorting templatesThe sorting rules that you create in the sorting rule tool, can be compiled into sorting templates. A sorting template is a collection of sorting rules that you offer your customers on a category page in the dropdown at the top of each list.This feature lets you offer certain varying sorting options in certain categories. A sorting template is applied to a category in the Tweakwise category tree. It also works on all underlying categories.

Smart filtersCreate filters based on the properties of your products and compile them in filter templates. You can assign these templates to a category, just like a sorting template. Each filter lets you edit a wide array of options, such as the display (checkbox, slider, color box, links), the order of values, and more.The Smart Filters module lets you automatically sort filters and filter values based on usage to make your lister pages effective and dynamic.

Visual MerchandisingThe Visual Merchandising tool lets you manually set the first few positions of a lister page to prioritize certain products. This is useful for sales and other supplier agreements you may have. But be careful: you shouldn’t fill your entire lister page with fixed products. Dynamic is the word!

Guided sellingIn a physical store, a shop assistant can help you find what you’re looking for. That should be possible online, right?The Guided Selling module lets you ask a series of questions that your visitors can answer to get to a filtered product range. This makes it so that they don’t have to search anymore and they’ll convert in the blink of an eye! You manage every last detail of the Guided Selling dialog, such as the questions and answers, but also the underlying property values and logic such as skipping a question after a certain answer.

AutocorrectionCatch all the common typos to make the shopping journey even more smooth. This feature measures the distance between keys on the keyboard to determine the most probable correction. The demo shop lets you follow this process step by step.

Synonyms Couch or sofa? Toilet paper or TP? Stand mixer or kitchen machine? Definitions can differ. The synonyms feature lets you easily create synonyms for words that your visitors may have a different definition for. Use the reporting feature to see which search terms yield the wrong results most often and use the data to create synonyms.

Manage algorithmsTake control of a smart search algorithm. You determine through which properties the algorithms searches, what data has priority in the process, and which logical steps the algorithm takes. Easily adjustable based on data.

MultilingualTweakwise works in Dutch, English, Portuguese, Italian, French, German, Spanish, Norwegian, and Swedish, among others. If you have shops in various languages, you can easily manage them at the same time in Tweakwise thanks to the built-in category tree.

Search bannersIt’s always nice to find what you’re looking for. That feeling is enhanced by relevant visuals, such as banners! The search banners feature lets you show a Levi’s banner when ‘levis’ is searched.

AutocompleteMany minds know more than just one! The autocomplete module finishes your visitors’ sentences while they type. This process uses the wisdom of the crowd principle, where search queries are filled in based on many previous search queries. This is not only very convenient for your visitors because they quickly find what they’re looking for, it’s also good for your business. You can influence the autocomplete, for example by prioritizing a certain brand that you have an agreement with or a seasonal category that you’d like to push.

Dynamic redirectsBy using redirects, you can, well, redirect your visitors to the right spot automatically. You can set them up for every individual search query if you like, but there’s also a more automatic solution. For example: when a visitor searches for a brand, they will automatically be redirected to that brand’s brand page instead of to the search results.

Content searchLet your visitors explore all your content pages so that they don’t only find the right product, but the right information as well!

Default features

Every level contains a set of default features included in every level:

Data improvement – use derived properties to create order in your giant database. Use Group, Replace, Combine, Product List, Divide or SQL Replace to make your filtering and sorting properties as effective as possible.

Reporting – use Tweakwise’s extensive reporting features to keep track of activity in your shop such as search actions, filter usage and more.

Demo shop – take your Tweakwise setup for a test ride in the demo shop. See how search results are processed by the algorithm and watch your merchandising setup do its thing. Use these valuable insights to optimize your shop’s performance.

Task management – schedule, run and edit your Google Analytics, import and publish tasks in our easy-to-use wizard.

Support – get started using our beginner’s video course and find the answers to your questions in our database of support articles.