Press Release: Sana and Tweakwise join forces - Tweakwise

Press Release: Sana and Tweakwise join forces to take e-commerce experience to the next level

Sana Commerce, a leading e-commerce platform for B2B companies, is proud to announce a strategic partnership with Tweakwise, an expert in search and merchandising solutions. This partnership enables Sana Commerce’s approximately 1,500 customers to easily take advantage of Tweakwise’s powerful features and benefits.

By integrating Tweakwise within the Sana Commerce Cloud solution, B2B companies can take their online shopping experience to the next level. Tweakwise provides advanced search and merchandising capabilities, allowing visitors to find the products they want faster and more accurately. Using intelligent algorithms and personalization functionalities, Sana users can present relevant recommendations and personalized search results to their customers.

“This partnership with Tweakwise aligns perfectly with our mission to provide our customers with a powerful e-commerce solution. In addition to our strong pre-built integrations, we can add specialized composable functionalities like Tweakwise that take the platform to the next level,” said Arno Ham, CTO of Sana. “With composability, companies can switch functionality (packaged business capabilities) like now search at the time they need it. We do this not only by making our system extensible via APIs but also providing prebuilt integrations.”

The benefits for Sana customers

The benefits of this collaboration are numerous. Sana Commerce customers can now benefit from an integrated and user-friendly solution for search functionality and merchandising. This enables them to increase conversion rates, improve customer satisfaction and optimize the overall e-commerce experience. Moreover, the partnership with Tweakwise allows Sana customers to further personalize their online store and display relevant offers, boosting customer loyalty and repeat purchases.

Powerful collaboration

“We are excited to partner with Sana Commerce and provide their customers with our advanced search and merchandising solutions,” said Stefan van Opstal, founder of Tweakwise. “Together we can take the e-commerce experience for B2B companies to the next level and help them realize their online growth ambitions. Moreover, both our organizations have a very good cultural match, which is very important to us.”
The partnership between Sana Commerce and Tweakwise is a powerful combination of e-commerce expertise and innovative technologies. The two companies will work closely together to further enhance e-commerce capabilities and support Sana Commerce customers in achieving success in the ever-changing digital marketplace.

About Sana Commerce

Sana Commerce is an e-commerce platform for manufacturers, wholesalers and distributors. We make maintaining lasting customer relationships easy. How?Our platform lets your SAP or Microsoft Dynamics ERP and e-commerce cooperate seamlessly. Forget concessions in ease of use or unnecessary detours; with Sana Commerce, you get the most out of your customer relationships.

About Tweakwise

Tweakwise is an expert in search and merchandising solutions for e-commerce. The Tweakwise platform offers advanced functionality for search, recommendations and merchandising, enabling businesses to provide a personalized and seamless shopping experience to their customers. Tweakwise strives to enhance e-commerce capabilities and support businesses in achieving success in the digital marketplace.

More information

For more information, please contact Optimizers, Mark Veldkamp, e-mail [email protected], tel. +31 (0)88 303 5700. The direct link to Optimizers’ site is:

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