Mastering the art of e-commerce merchandising with Tweakwise - Tweakwise

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Mastering the art of e-commerce merchandising with Tweakwise

In the dynamic world of e-commerce, e-commerce merchandising is the key to unlocking a superior shopping experience. This process involves the strategic filtering and sorting of product ranges, also known as product discovery. It’s a crucial aspect of the online shopping journey, guiding customers to their desired products with ease and efficiency.

The power of e-commerce filtering and sorting

E-commerce filtering and sorting are essential tools in merchandising. They streamline the product discovery process, making it easier for customers to find what they’re looking for. Here’s how they work:

  • Filtering: This involves narrowing down a broad product list based on specific facets such as size, color, brand, or price. E-commerce facets help customers find their desired products faster, enhancing their shopping experience.
  • Sorting: This involves arranging products in a particular order, such as by popularity, price, or new arrivals. Effective sorting can highlight your best-selling items, boosting conversion rates. Use The Builder to set up dynamic product components in your listers to shake up the static sorting.

Focusing on merchandising has a huge effect on conversion and turnover

OF VISITORS PREFER LISTER PAGES OVER SITE SEARCH
30 %
OF TURNOVER FROM FILTERING AND SORTING
10 %
Increase your conversion by +15%

Ready to see the power of Tweakwise?

Optimizing facets on your PLP for conversion

Product Lister Page (PLP) plays a crucial role in e-commerce merchandising. It’s where the magic of filtering and sorting happens. By optimizing your PLP with relevant facets, you can significantly improve product discovery and drive conversions. Here’s how:

  • Showcasing Relevant Products: By displaying products that match the customer’s preferences and search criteria, you increase the likelihood of purchase.
  • Providing Detailed Product Information: Detailed product descriptions and high-quality images can influence the customer’s buying decision.

Tweakwise: your partner in e-commerce merchandising

At Tweakwise, we understand the art of e-commerce merchandising. Our solutions are designed to optimize your e-commerce filtering and sorting capabilities, enhancing product discovery and boosting conversions. We offer personalization features intertwined in all the solutions, for a valuable shopping experience, maximizing conversion and relevance. These are all our solutions:

  • Standard Site Search: Our solution ensures your search is effective and fast, driving conversions.
  • Medium Merchandising: We help optimize your shelf layout with intelligent filtering and sorting capabilities.
  • Recommended Recommendations: Offer your visitors relevant recommendations based on business rules or user data.
  • Guided Selling: Help your visitors find the perfect product by guiding them through the filtering process with intuitive questioning, mimicking real-life shopping assistance.

With Tweakwise, you can take your e-commerce merchandising to the next level. Start with the low-hanging fruit by optimizing your site search, or go all-in with personalization features. Whichever solution you choose, we’re here to help you succeed in the competitive e-commerce landscape.

So, are you ready to revolutionize your e-commerce merchandising? Get started with Tweakwise today!

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